Why it was time for a new website
Over the last 50 years, Clauger teams, solutions, and expertise have grown significantly. We have always been an agile company driven by innovation. This innovation means we constantly offer new solutions, expertise, and products. This website aims to organize and update all our innovations in one place. Our market pages show our 360 approach to solutions.
Our growth means new markets, countries, and cultures make up our teams. Clauger has always taken a local, autonomous approach to our business. We allow each team to decide what’s best for our clients and employees based on their needs, culture, and experiences. We find that this approach guarantees client satisfaction and facilitates our continued growth.
How is this relevant to our website? Each local team was managing and creating their own website to show their specific expertise and local offers. This approach allowed us to respect local cultures, experiences and needs but didn’t clearly show Clauger’s entire range of expertise, solutions, and activity. Our new website wants to show all our expertise, industries, and innovations that we offer in over 100 countries. We want this site to be a vital source of information for our industry, clients, and teams.
What the website needed to communicate
We wanted to stand out in our industry. So, we evolved the Clauger brand, refined our messages, and modernized our style. We hope you find the new website with a fresh look and easy-to-access information, and we also wish to establish this portal as a source of information for those who visit our site.
We wanted our website to do more than look good. We identified what needed to change about our messages and brand to better serve our clients and then crafted a site to communicate these key points:
We’re proud of our diverse history and culture.
Our past is important to our present. So, we’ve created dedicated sections of our website to Our History and Our Values. These pages share how we came to be, who we are today, who we want to be tomorrow, and what it’s like to work at Clauger. We wanted to share these pages as we continue to grow and look for smart and talented people to join our team.
We’re a solution provider.
Our last website focused on our dual-expertise: industrial refrigeration and process air treatment. While these skills have created our foundation for sustained growth, they don’t explain how we add value for our clients. We take a turnkey approach to each industrial site, supporting our customers at 360. We’ve also added a third fundamental skill in recent years: environmental solutions. Our value lies in understanding each market’s products, processes, and particularities. Our market experts understand what your products need and what your clients expect and work with you to create a turnkey solution for efficient and sustainable manufacturing. Our new site highlights how we do this across industries, from dairy and cheese to pharmaceutical and healthcare.
We continue to expand our offering.
Clauger has grown and evolved a lot since our last website rebuild. We’ve been steadily expanding our services and innovations to meet the needs of our customers. But our website didn’t reflect the full breadth of our capabilities offered today. So we expanded our new sitemap to include our newer offerings and highlight our market expertise. We have a solution to meet any needs, from artificial intelligence to compact spiral freezers.
We understand manufacturing challenges.
We understand the challenges that manufacturers face across industries. We’re also aware of what’s at stake if we don’t constantly anticipate and evolve to meet market trends. At Clauger, we know that staying ahead is the only way to continue adding value for our clients. We put our innovations front and center on our new website to show how our solutions and expertise support your needs today and into the future.
We continue to grow and evolve.
At Clauger, we value our local teams. We adapt our activity, products, and expertise to local culture, history, and markets. We find that this approach guarantees client satisfaction and facilitates our continued growth.
While we wanted to provide a global vision of Clauger and all we offer on our new site, we also needed to ensure each geographic zone had a space for information critical to their success. These ‘zone pages’ provide insight into local news, concrete offers, success stories, events, and teams from that zone.
A website is never finished. We will constantly update our content with helpful information, articles, blogs, newsletters, company announcements, and client successes in the News section. We value the feedback and suggestions from all of our teams at Clauger. If you have any questions, comments, or suggestions, we’d love to hear from you! Feel free to send all communications related to the new site to firstname.lastname@example.org.
Thanks for your continued support as we make this site a success!
Discover the entire site here: www.clauger.com